No Way Norway

To compliment the Will Ferrell Super Bowl spot, my partner and I worked on the social media campaign.

I ideated and produced a custom remix of a campaign asset that Will Ferrell and his director loved so much, GM shared it during halftime, racking up 1M+ views in 4 hours and securing a trending spot during the Super Bowl.

The combined effort drove massive brand engagement at the highest level and was awarded Best in Influencer Impact at the PR Week US Awards.