No Way Norway
2021
Type
Social Media
Client
General Motors
Info
While the world was watching Will Ferrell challenge Norway in GM's Super Bowl ad, my partner and I were winning the "second screen" battle.
A standout piece was a high-speed social remix I ideated and produced that outperformed the campaign’s standard assets. I took an original song Will Ferrell improvised on set and transformed it into a heavy-hitting hip-hop trap production. After receiving direct praise from Will Ferrell and director Jake Szymanski, the piece was elevated and shared by GM’s flagship accounts during the Super Bowl halftime show.
The stats:
1M+ views in the first 4 hours.
Trending globally throughout the Super Bowl.